Manufacturing & export
A four-language export catalogue for a thermal-break manufacturer
TP Thermoplast — Manufacturing since 2006 · Factory in Edirne OIZ · Export desk and North America office
The result
A buyer in Moscow or Munich can identify the correct thermal break, filter by the exact dimension they need, read the specification in their own language, download the catalogue, and reach the export desk directly.
TP Thermoplast — the delivered platform.
The problem
A manufacturer with two decades of production, whose polyamide thermal breaks are specified into projects including the Burj Khalifa, had a product range that existed only in PDF catalogues and in the knowledge of its sales team. Buyers abroad had no way to evaluate the range before making contact — and no way at all if they did not read Turkish.
What we decided
Four languages, chosen against the company’s actual export markets rather than for symmetry. English and Turkish were given; Russian and German were the two that carried commercial weight and the two competitors had not invested in. The product tree is organised by profile system and filterable by dimension, matching how a specifying engineer approaches selection, rather than by internal product codes.
What we built
- Product taxonomy across four categories — polyamide thermal break, PVC, PRO PVC and EPDM
- Attribute filtering across 27 dimensional sizes, from 10mm to 54mm
- Full localisation into English, Turkish, Russian and German — including localised URL slugs, so a German buyer navigates /de/produkte/ rather than an English path
- Sample-request workflow so a buyer can assemble a request without a phone call
- E-catalogue delivery alongside the browsable range
- Brand pages for the eight product lines — Thermo CORE, BIO, EDGE, MAK, NUL, DIM, UPVC and MID
The product catalogue: four categories, filterable across 27 dimensional sizes.
The Russian edition — full localisation, not a translated menu.
The German edition — localised to the URL structure, not only the interface.
Scope
Four languages with localised URL paths · four product categories · 27 filterable dimensions · eight product brands · export desk and North America office reachable from every edition
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- Office
- Istanbul, Türkiye
- Working languages
- Turkish, English
- Delivery languages
- English, Turkish, Russian, German