Velkina

Istanbul, Türkiye

Digital infrastructure for companies that trade across borders.

We build the systems international trade runs on — multilingual export platforms, corporate web infrastructure, e-commerce, and the automation behind daily operations.

Based in
Istanbul, Türkiye
Delivery languages
English, Turkish, Russian, German
Markets served
Türkiye, European Union
Public code
16 open-source repositories

Capabilities

Six areas of delivery, from the public-facing platform through to the infrastructure and automation underneath it.

Multilingual export platforms

Manufacturer and trading-company websites built for buyers in other countries.

Structured product catalogues, technical specification pages, downloadable e-catalogues and enquiry routing — delivered in the languages your buyers actually purchase in. We have shipped production sites in English, Turkish, Russian and German.

  • Structured product catalogues
  • Technical specification pages
  • E-catalogue and document delivery
  • Enquiry routing to sales

Corporate websites and web platforms

The public face of a company, built to hold up under scrutiny.

Corporate sites, professional-services platforms, editorial and content systems, and the compliance pages that go with them — KVKK and GDPR notices written properly rather than pasted from a template.

  • Corporate and institutional sites
  • Content and editorial systems
  • KVKK / GDPR compliance pages
  • Search and performance engineering

E-commerce and Shopify

Storefronts, themes and the operational layer behind them.

Shopify Online Store 2.0 theme development, store operations, catalogue and metafield architecture, and the integrations that connect a storefront to how the business actually runs.

  • Shopify OS 2.0 themes
  • Catalogue and metafield architecture
  • Payment and shipping integration
  • Store operations and migration

Business automation and integration

Systems that act on data instead of only reporting it.

API integrations between platforms that were never designed to talk to each other, automated advertising and reporting pipelines, internal dashboards, and AI-assisted workflows that remove manual steps from daily operations.

  • API and platform integration
  • Advertising automation pipelines
  • Internal dashboards and reporting
  • AI-assisted operational workflows

Cloud infrastructure and operations

Deployment, monitoring and the parts that have to keep running.

Cloud deployment and infrastructure management across AWS, Azure, Vercel, Railway and Cloudflare; domain and DNS administration; Google Workspace administration; and the access control and monitoring that production systems require.

  • Cloud deployment and hosting
  • Domain, DNS and email infrastructure
  • Google Workspace administration
  • Monitoring and access control

Performance marketing and analytics

Measurement that a decision can actually be made from.

Google and Meta advertising account management, GA4 and conversion tracking implementation, attribution setup, and reporting built so the numbers answer a business question rather than fill a dashboard.

  • Google and Meta advertising management
  • GA4 and conversion tracking
  • Attribution and reporting
  • Search visibility

Sectors

Industrial manufacturing and exportProfessional services and legalE-commerce and retailLogistics and port operationsSoftware and technology

Selected work

Each project below is in production and open to inspection. Every entry names the decision the work turned on.

TP Thermoplast

Polyamide thermal breaks and EPDM gaskets for aluminium profile systems

Manufacturing since 2006 · Exporting internationally

Multilingual export platform
ENTRRUDE
tpthermoplast.com ↗
The TP Thermoplast website as built by Velkina

Situation

A manufacturer with two decades of production and international customers, whose product range existed only in PDF catalogues and in the knowledge of its sales team. Buyers abroad had no way to evaluate the range before making contact.

Approach

The site was built in four languages — English, Turkish, Russian and German — chosen against the company's actual export markets rather than for symmetry. Russian and German were the two that carried commercial weight and the two competitors had not invested in. The product tree is organised by profile system, matching how a specifying engineer approaches the selection, rather than by internal product codes.

Result

A buyer in Moscow or Munich can identify the correct thermal break, read the full specification in their own language, download the catalogue, and reach the commercial team directly.

Multilingual architectureStructured product catalogueE-catalogue deliveryEnquiry routing

Atar Avcı Hukuk Bürosu

Law firm — private law, administrative law and tax law

Founded 2023 · Şişli, Istanbul · Five attorneys

Corporate platform and content system
TR
www.ataravci.com.tr ↗
The Atar Avcı Hukuk Bürosu website as built by Velkina

Situation

A newly established Istanbul practice competing for clients against firms with decades of name recognition, and no public presence to compete with.

Approach

Depth was chosen over breadth. Rather than a thin page for every possible practice area, the platform leads with the areas the firm actually wins on, supported by a working blog and FAQ — because a prospective client searches for their problem, not for a firm name. The KVKK and privacy notices were drafted properly rather than templated: a law firm publishing a careless data-protection page undermines its own proposition.

Result

A practice founded in 2023 now presents online with the substance and searchable depth of a considerably older firm.

Corporate platformEditorial systemKVKK complianceSearch architecture

Mosef

Italian decorative paint systems — exclusive Turkish representation

Distributor for Loggia, Arte&Style and Marmorinotools · Wholesale, architectural projects and applicator training

Distributor platform
TR
mosef.com.tr ↗
The Mosef website as built by Velkina

Situation

A distributor holding Turkish representation for three Italian decorative-finish brands, selling to two audiences at once: architects and contractors specifying finishes for a project, and applicators buying materials and tools by the pallet.

Approach

The site was structured around the brands rather than around Mosef, because in distribution the manufacturer's name is what a specifier searches for. Product lines sit under their own brand identities with the technical documentation attached, while the workshop and project sections carry the proof that the company does more than resell — it trains the applicators who put the material on the wall.

Result

An architect can specify a Loggia finish and reach the Turkish source directly; an applicator can find the material, the tools and the training in one place.

Distributor platformMulti-brand catalogueProject portfolioTraining programme

Background

The operating experience behind the practice — enterprise IT in an industrial port environment, agency ownership, and national-level communications.

2022 — 2023Baku, Azerbaijan

Alport Baku — Albayrak Holding

Terminal operating systems and digital logistics platforms

Administration and support of mission-critical port terminal systems in a 24/7 industrial environment: access control and role-based authorisation, monitoring of operational data flows between terminal and cargo platforms, deployment of new systems, and incident resolution affecting cargo operations.

2021 — 2022Istanbul

Wires

Co-founder — full-service agency

Founded as a Shopify commerce operation and grown into a full-service agency: paid advertising on Meta and Google, social account management, and production including music video and live event streaming.

2020 — 2022Türkiye

Turkish Red Crescent Youth (IFRC Türkiye)

Board member — corporate communications

National executive board. Coordinated and supervised communications output across university, city and district youth branches nationwide.

How we work

Four stages, with the client holding the domain, the code and the infrastructure at the end of it.

01

Scope

We establish what the system must do, who it serves, and which constraints are real. Written down and agreed before anything is built.

02

Architecture

Data model, integrations and infrastructure are decided first. Interface work follows structure rather than driving it.

03

Build

Delivered in reviewable stages against a live environment, so progress is inspected rather than reported.

04

Handover

Deployed, documented, and transferred with access. The client owns the domain, the code and the infrastructure.

Platforms we have built

Products developed in-house, demonstrating the architecture we bring to client systems.

RuleSell

A marketplace platform for buying and selling AI development configurations.

Full marketplace architecture: creator accounts, an automated submission review gate, a programmatic catalogue built for search, and split payouts through Stripe Connect so sellers are paid in their own name.

Next.jsPrismaPostgreSQLStripe Connect

MegVax

An automation engine for Meta advertising campaigns.

Rules that monitor live campaign performance and act on it — pausing, scaling or escalating based on the numbers, with every automated decision surfaced on a dashboard and reversible by the operator.

Next.jsMeta Marketing APIPostgreSQLRedis

Open source

16 public repositories at github.com/VelkinaStudio, covering engineering, accessibility, localisation and commerce tooling.

inkwell A hand-painted comic render toolkit for three.js and React Three Fiber. JavaScript
polyglot-parity Fails a build when translation files drift apart, catching the placeholder and plural mismatches that key-counting tools miss. JavaScript
schema-guard Extracts every JSON-LD block from a page and fails CI when structured data is missing fields Google requires. JavaScript
retry-ladder A zero-dependency retry library that distinguishes a rate limit from a timeout from a bug, and retries only what is worth retrying. JavaScript
altpilot Accessibility auditor for image alt text under WCAG 1.1.1 — CLI, library and CI gate. JavaScript
utm-lint Catches the casing and delimiter mismatches that split one traffic source into five inside GA4. JavaScript
hueshift Accessible colour palettes generated from a single seed, with WCAG contrast guarantees enforced. JavaScript
licensescan Dependency-license triage for Node — flags copyleft and unknown-risk packages as a CI gate. JavaScript
lumen-theme A fast, accessible Shopify Online Store 2.0 theme that passes theme-check:all. Liquid
skill-forge Scaffolds and lints AI agent skill definitions against their authoring specification. JavaScript
shopify-metafield-mcp Lets an AI agent read and diff a Shopify store's metafield definitions so theme work stops guessing namespaces. JavaScript
n8n-flow-auditor Reads an exported n8n workflow and identifies where it will silently fail in production. JavaScript
pr-storyteller Writes pull-request descriptions from the actual diff, grouped by intent, with a risk and test-gap section. JavaScript
release-radar Turns a git tag range into a categorised changelog, a draft release and an announcement. JavaScript
shopify-liquid-reviewer Reviews Shopify Liquid themes for the performance and Online Store 2.0 faults that cost conversion. Markdown
awesome-ai-configs A graded index of 310+ AI development configurations, each measured against a published quality rubric. JavaScript

Start a conversation

Tell us what the system needs to do. We will tell you what it takes to build it, and what it will cost, before any work begins.

Office
Istanbul, Türkiye
Working languages
Turkish, English
Code
github.com/VelkinaStudio