Velkina
Velkina / Services / E-commerce

Service

E-commerce and Shopify

Storefronts, themes, and the operational layer that keeps them running.

A storefront is only the visible part. What determines whether it works is the catalogue structure behind it, the integrations that connect it to how the business actually operates, and whether it is fast enough on a mid-range phone on a mobile connection.

How we approach it

We work on Shopify Online Store 2.0 with theme code we can read and maintain, rather than page-builder output. Catalogue and metafield architecture is decided before the theme, because retro-fitting a product data model to a live store is expensive.

What this covers

Storefront

  • Online Store 2.0 theme development
  • Section and block architecture
  • Performance and Core Web Vitals
  • Checkout extensibility

Catalogue

  • Product data modelling
  • Metafield and metaobject architecture
  • Collection and navigation structure
  • Bulk import and migration

Operations

  • Payment and shipping integration
  • ERP and stock synchronisation
  • Order and fulfilment workflows
  • Analytics and conversion tracking

Our method

Theme-Safe

No change reaches a live storefront without a preview theme and a backup of the published one. Publishing straight to a live store is how stores break during trading hours.

The full methodology →

What you receive

Preview themeProduct data modelLive themeIntegration configurationPerformance reportHandover documentation

Who this is for

Does this describe your problem?

If it does, tell us the specifics. We will tell you what it takes to build and what it costs before any work begins.

Office
Istanbul, Türkiye
Working languages
Turkish, English
Delivery languages
English, Turkish, Russian, German