Velkina
Velkina / Services / Performance marketing

Service

Performance marketing and analytics

Measurement a decision can actually be made from.

A dashboard full of numbers that nobody acts on is a cost, not an asset. The question is always the same: which of these figures changes what we do next week?

How we approach it

We set up tracking so the numbers answer a business question rather than fill a report. Attribution is configured before spend scales, because retro-fitting measurement to a campaign already running produces data nobody trusts.

What this covers

Advertising

  • Google Ads account management
  • Meta advertising management
  • Campaign structure and naming discipline
  • Budget and bid management

Measurement

  • GA4 implementation
  • Conversion and event tracking
  • Attribution configuration
  • UTM taxonomy and enforcement

Search

  • Technical SEO
  • Structured data
  • Search Console diagnostics
  • Content and query mapping

Our method

One-Question Reporting

Every report opens with the decision it exists to inform. If a chart does not change an action, it comes out.

The full methodology →

What you receive

Tracking implementationCampaign structureAttribution setupReportingQuery and content map

Who this is for

Does this describe your problem?

If it does, tell us the specifics. We will tell you what it takes to build and what it costs before any work begins.

Office
Istanbul, Türkiye
Working languages
Turkish, English
Delivery languages
English, Turkish, Russian, German