Writing

A lapsed domain does not just take down a website. It breaks email, invalidates printed material, and can be re-registered by anyone. Here is the actual timeline and where the recovery windows close.

The margin on an import is decided before the order is placed, by four checks most first-time importers skip. Each is free and takes a phone call.

Not the obvious set. The right answer comes from where your buyers actually are and what your competitors have neglected — and adding a language is a commercial decision, not a translation task.

Deciding what a product is — and what is merely a variant of one — determines the URLs, the search results, the filters and the sample request. It is a commercial decision that arrives disguised as a technical one.

The most expensive mistake in a manufacturer website is designing pages before deciding what a product is. The taxonomy is the product; the interface is a view of it.

Almost none of it is technical. The failure modes are administrative, they are all preventable in an afternoon, and they are nobody’s explicit job.

Automation that cannot be audited does not stay switched on. The design constraint is not accuracy — it is whether a human can see why it acted and undo it.

The most common way a company loses control of its digital presence is not a hack. It is a supplier relationship ending while the supplier still holds the accounts.