An automation engine that acts on Meta ad campaigns

The problem

Running many Meta campaigns by hand means checking dashboards all day and reacting late, after the budget has already gone to a losing ad. The reporting tools available all describe what happened; none of them do anything about it.

What we decided

We could have built more reporting. Instead we built rules that act. The design constraint was that an operator must be able to see why every automated decision was taken and undo it — an automation nobody can audit is one nobody leaves switched on.

What we built

• Rule engine evaluating live campaign metrics against operator-defined thresholds
• Automated pause, scale and alert actions against the Meta Marketing API
• Operator dashboard surfacing every automated decision with its trigger
• Reversible actions with a full audit log
• Deployed API and web services with a managed database and cache