A distributor platform for three Italian finish brands

The problem

A distributor holding Turkish representation for three Italian decorative-finish brands, selling to two audiences at once: architects and contractors specifying finishes for a project, and applicators buying materials and tools by the pallet. Neither audience could find them, and the brands they represent are what both audiences actually search for.

What we decided

The site was structured around the brands rather than around Mosef, because in distribution the manufacturer’s name is what a specifier searches for. Product lines sit under their own brand identities with technical documentation attached, while the workshop and project sections carry the proof that the company does more than resell — it trains the applicators who put the material on the wall.

What we built

• Brand-led architecture for Loggia, Arte&Style and Marmorinotools
• Project portfolio showing finished applications — Marmorino, Infinito, Pietra Focata, Monolith Terrazzo
• Workshop and training programme section, the proof of technical capability beyond resale
• Wholesale and architectural-project paths from the same catalogue
• Technical support and consultation routing