Search-led depth for a law firm founded in 2023

The problem

A newly established Istanbul practice with five attorneys, competing for clients against firms with decades of name recognition — and no public presence at all with which to compete.

What we decided

Depth over breadth. Rather than a thin page for every possible practice area, the platform leads with the areas the firm actually wins on, supported by a working blog and FAQ — because a prospective client searches for their problem, not for a firm name. The KVKK and privacy notices were drafted properly rather than templated: a law firm publishing a careless data-protection page undermines its own proposition.

What we built

• Practice-area architecture weighted to the firm’s real strengths across private, administrative and tax law
• Attorney profiles for the five-person team, including registered mediators
• Editorial system for a maintained blog answering the questions clients actually arrive with
• FAQ structured around client situations rather than legal categories
• KVKK aydınlatma metni, privacy policy and terms drafted for a regulated profession